Soha, Hers, Oestra, Midi or Evernow? Compare the care.
You want answers, a clinician who listens and a plan you understand. Comparing online hormone care starts with what happens before a prescription—and who helps you afterward.
Compare the evaluating clinician, appointment format, available treatments and follow-up. Oestra is a product offered by Inner Balance; Soha, Hers, Midi and Evernow are care brands. Soha's model centers on OB/GYN evaluation and prescribing, with Estrada considered when appropriate. A brand name alone cannot tell you which treatment fits your health history.
What this comparison covers
This guide is written by Soha. We checked the linked providers' public descriptions on October 1, 2026, and use Soha's own service information for our model. Services and eligibility can change; confirm current details directly before enrolling.
This is a comparison of published care models, not an independent patient-experience study or a ranking of treatment outcomes.
Soha: an OB/GYN evaluates and prescribes
At Soha, each patient is evaluated by an OB/GYN, who prescribes when treatment is appropriate. Evaluation begins primarily with a questionnaire, with phone or video consultation if needed. During an active subscription, patients have unlimited messaging with their OB/GYN. Sending a message anytime does not mean receiving an immediate reply.
Estrada by Soha is a compounded prescription vaginal cream containing estradiol and progesterone, intended for systemic hormone therapy. Prescribed treatment ships home. If you want an OB/GYN involved in your treatment decision and ongoing questions, that relationship is a concrete reason to consider Soha. Your evaluation still needs to establish whether this particular option is appropriate.
Sources[1]
Hers: online assessment with several treatment forms
Hers offers perimenopause and menopause care through an online intake reviewed by a licensed provider trained in women's health. Its public page lists estradiol pills or patches, oral progesterone and vaginal estradiol cream as potential parts of a prescribed plan, with delivery and ongoing provider messaging. The page also features OB/GYN expertise. Confirm the evaluating clinician's credentials and current eligibility for your location before enrolling.
Sources[2]
Inner Balance: the care brand behind Oestra
Inner Balance describes Oestra as a compounded prescription vaginal cream combining estradiol and progesterone. Its published process starts with a health questionnaire, followed by physician review and shipment if approved. Its product page also describes secure messaging, monitoring and dose adjustments when needed.
Oestra and Estrada are different named products. Shared hormone ingredients and an application route do not establish equivalent formulations, dosing, clinical effects or safety. Ask about the exact prescription and the evidence relevant to it rather than assuming the products are interchangeable.
Sources[3]
Midi: scheduled visits and a broader treatment discussion
Midi describes a virtual-visit model with follow-up appointments. Its care plans can include hormone and nonhormone prescriptions, testing, supplements and lifestyle guidance. Its perimenopause service starts with an assessment of symptoms and health history rather than a commitment to one named hormone product.
Midi's public directory includes nurse practitioners, and its site also identifies a physician advisory board. Check the credentials of the clinician you would see. Midi says it works with major insurance plans, with coverage depending on the individual plan.
Evernow: a choice between visits and membership
Evernow currently describes two routes: an individual video visit without membership, or ongoing membership with clinician messaging and optional video visits. It describes insurance eligibility for video visits and prescription fulfillment through a pharmacy or home delivery.
Its published treatment listings include estradiol patches and pills, progesterone, and vaginal estrogen. That gives you several treatment forms to discuss with the clinician; it does not mean every listed medicine is appropriate for you. Clarify which care option includes the follow-up you want.
Turn the differences into useful questions
Start with your priorities, then ask each service the same questions. A preference for video appointments, direct OB/GYN care or a particular treatment form deserves a clear answer before enrollment.
- Who evaluates me and who handles treatment questions afterward?
- Does assessment begin with a questionnaire, a scheduled visit or a choice?
- Which treatments are available, and what happens if the first option does not fit?
- How do messages, follow-up visits and in-person referrals work?
- What evidence and approval status apply to my exact prescription?
Questions you may still have
Is Oestra another name for Inner Balance?
Inner Balance is the care brand; Oestra is one of its prescription products. Compare the product facts separately from the provider's assessment and support model.
Sources[3]
Does this comparison mean Soha is the best choice for everyone?
No. Soha's OB/GYN relationship is a specific care feature. Your treatment needs, clinician preferences and the actual service available to you should guide the decision.
Can I compare results percentages across these websites?
A fair comparison needs comparable populations, treatments, follow-up periods and methods. A marketing percentage alone does not establish that one provider or product works better.
Sources and further reading
These sources explain the general medical information in this guide. They are not endorsements of Soha or evidence of outcomes with Estrada.
- Soha: Estrada HRT care—company service information
- Hers: menopause care and listed treatment options—checked October 1, 2026
- Inner Balance: Oestra product and care description—checked October 1, 2026
- Midi: how care works—checked October 1, 2026
- Midi: perimenopause care—checked October 1, 2026
- Midi: clinician directory and advisory board—checked October 1, 2026
- Evernow: care options and fulfillment—checked October 1, 2026
- Evernow: estradiol patch and other listed treatments—checked October 1, 2026
An OB/GYN behind your HRT decision.
Learn how Soha evaluates whether Estrada belongs in your care, with ongoing OB/GYN messaging during an active subscription.
Explore HRT with Soha